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The Party Seems to Be Over for Google Searches
The rise of AI search has begun to dismantle the very foundation on which Google built its empire. With platforms like ChatGPT, Perplexity, Claude, and even Google's own Gemini offering direct, conversational answers, the traditional model of searching, clicking, and skimming through ten blue links is losing its appeal. This shift is already eating into Google's core: search-based advertising. And the company knows it.
· 6 min read