Americans pay $1.45 billion for Olympic broadcast rights—four times more than all of Europe—yet only 9% of the U.S. population watches, compared to 33% of Europeans who get free access. While every other developed nation treats Olympic coverage as a public right, Americans must subscribe to Peacock to watch their athletes compete. NBC profits $450 million while 90% of Americans are locked out of one of our last shared national experiences. At just $400 million per Olympics, the U.S. could provide universal free access—less than we currently pay through inflated subscription costs. It's time for reform.

The United States stands alone among developed nations in denying free Olympic access to its citizens. For Paris 2024, NBC paid $1.45 billion for exclusive U.S. rights—four times what all 49 European countries paid combined. Yet this massive investment reached just 30.6 million Americans (9% of the population), while Europe’s modest $350 million reached 215 million viewers (33% of the population).

The math is brutal: Americans paid $47 per viewer; Europeans paid $1.63. We paid eight times more per capita than Europeans, and twenty-nine times more per viewer. NBC made $450 million in profit while locking 90% of Americans out of Olympic coverage.

This isn’t just about money—it’s about national identity. The Olympics represent one of the last truly shared American experiences, transcending political and cultural divides. In an era of unprecedented polarization, Olympic competition offers rare common ground: we all root for Team USA. But this only works if everyone can watch.

The current model prioritizes NBC’s quarterly profits over civic engagement. Meanwhile, American taxpayers fund Olympic athlete training through the U.S. Olympic and Paralympic Committee. We pay to develop these athletes, then pay again to watch them compete—or more often, we simply don’t watch at all.

There’s a better way. At $400 million per Olympics—matching Europe’s per-capita contribution—the U.S. government could secure free broadcast rights for all Americans. That’s $200 million annually, or 0.003% of the federal budget. Less than sixty cents per American per year.

The 2028 Los Angeles Olympics offer a perfect opportunity for reform. Los Angeles will host the world, showcasing American athletes on American soil. It would be unconscionable if millions of Americans—including Angelenos themselves—cannot watch because they lack a Peacock subscription.

Three solutions exist: public broadcasting (PBS negotiates free rights), hybrid public-private (government pays for basic coverage, NBC sells premium), or regulatory mandate (require rights holders to provide substantial free access). Each would serve Americans better than the status quo.

The choice is simple: Do we value NBC’s profits, or do we value every American’s ability to participate in a rare moment of collective national pride?